Short-Form Content
Heavy Equipment Dealer
Evansville, IN
Diamond Equipment is Evansville's trusted heavy equipment dealer. But excavators, loaders, and parts inventory don't naturally compete with everything else fighting for attention on social media. Diamond needed a way to stay in front of their audience week after week, not just when there was big news to share.
We built an ongoing content system, not a single video, a steady rhythm of short-form pieces that gave Diamond a personality on social media, turning routine equipment, day-to-day work, and behind-the-scenes moments into content people actually stuck around for.
Diamond now shows up consistently in their audience's feed, not as an occasional ad, but as a familiar, engaging presence that keeps them top of mind long before anyone's ready to buy.
Commercial Production
Heavy Equipment Dealer
Evansville, IN
Diamond Equipment has been a Hyundai equipment dealer for decades, a relationship most of their customers didn't fully realize ran that deep. The challenge was making sure their audience knew it, positioning Diamond not just as a dealer that sells Hyundai equipment, but as the trusted, established partner behind it.
We produced a commercial built to put that partnership front and center, giving Diamond a piece of content that communicates the weight of decades in the Hyundai partnership, not just a product announcement.
The commercial gives Diamond a clear, confident way to tell their audience exactly what they needed to know, this is a dealer Hyundai has trusted for decades, and one their customers can trust too.
